Plan.Business, What Makes A Good Survey by James C. Hernandez November 22, 2017 Too many surveys ask obvious questions where the question is known or doesn’t really derive into any useful action. Good surveys ask questions that lead to new business decisions or actions. First let’s talk about what a bad survey is. In the past surveys were paper based, expensive to print, there was no Internet or Web so it people had to gather large groups into rooms which tended to get hot and uncomfortable. This gave surveys a bad reputation for years and still lingers a bit today. Additionally, people taking the surveys had no idea how the information was being used, and only received money for taking the survey. These surveys are bad because they are not client focused and the client feels like they are part of the herd and their individual responses are ignored. There is no correlation between individual survey responses and business actions – so people feel ignored. A good surv...
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